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A TIMELESS TALE OF PIONEERS

In 1895, Louis Hugo Gramp was born in the very heart of the Barossa Valley. The grandson to Johann Gramp, founder of one of the Barossa’s oldest wineries, ‘Hugo’ showed a natural talent and love for the family business from an early age. At the relatively young age of 25, Hugo became the winery’s Managing Director, guiding it through a period of unprecedented growth in the shadow of the post Great War era. His drive, entrepreneurial spirit, and relentless quest for excellence inspired new additions to the St Hugo range, resulting in some truly exceptional reds from Hugo’s beloved heartland in the Barossa, South Australia. A highly influential and legendary figure, Hugo Gramp was a visionary of his time. He championed new techniques, and was tireless in evolving the family business into one of Australia’s most coveted wine brands. No-one could have foreseen that his legacy was already set, that his life, so rich in achievement, was to be cut tragically short. On October 25, 1938, Hugo boarded a plane with other respected vignerons from South Australia headed for a wine conference in Canberra. The flight never reached its destination. Of 18 passengers on board, there were no survivors. The news left both their immediate families and the Australian wine industry devastated. Yet his legacy and the force of his personality is not forgotten. Each vintage of St. Hugo wine demonstrates strength and elegance in equal abundance, and serves to exemplify our winery’s proud heritage and constant pursuit of quality.

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